JEFFERSON-Don’t be surprised to see Food Lion in Jefferson getting a face lift in coming months.
The company said last week that it will remodel 142 stores in its greater Charlotte market this year, and included store 156 at 733 E. Main St in Jefferson on its list.
The company said the remodels are designed to make shopping easier and more affordable for customers, and pledged to invest some $215 million in its stores. That figure includes remodeling its stores, additional price investments throughout the year and investments in associates and the community through its Food Lion Feeds initiatives, according to a press release issued by the company.
“We’re proud to have been a part of the greater Charlotte community since 1957, and are excited to bring our newest format to our hometown market,” said Food Lion President Meg Ham. “As we near our 60th anniversary in this market, we look forward to making significant investments in our stores, our customers, our associates and our communities to offer a new grocery shopping experience. We want to ensure our customers can easily find fresh, quality products to nourish their families at affordable prices every day, delivered with caring, friendly service every time they shop.”
Food Lion said it first rolled out its remodel strategy in 2014, which includes product expansion, new registers, price investments and enhanced service. When the current round of remodeling is finished, the company said customers should be able to take advantage of stores that are easier to navigate and an expanded product selection that is “relevant to our customers in each store, such as more local products, natural and organic selections and healthier snack options,” according to a release issued by the company.
Expect the remodel to be completed sometime between May and October of this year. The company said it will continue to roll out enhancements across all of its nearly 1,100 stores this year, as well as remodel additional markets over time.
Charlotte is the company’s fourth market to be remodeled. Food Lion remodeled 162 stores in the greater Raleigh market last year and 76 stores in 2014 in the Wilmington region.
The company also said it’s investing $1.5 million to the Second Harvest Food Bank of Metrolina to help with that organization’s warehouse expansion.
Food Lion serves some 10 million customers each week at nearly 1,100 locations in 10 states. The company was founded in 1957 and still calls Salisbury home. It employs more than 65,000 associates.